Democrats no longer have to push their Equality Act, which will allow biological males to shower with little girls and dominate women’s sports, because Hasbro has already solved transgender injustice. The toymaker is rebranding (castrating) Mr. Potato Head as the gender-neutral “Potato Head.” Now children everywhere can live out their transgender fantasies with a plastic sexless potato freak.
Fast Company reports on the dumbest thing of the week:
The toy giant Hasbro is rebranding its iconic Mr. Potato Head toy by dropping the “Mr.” from the name. On the surface, it may seem like a subtle shift, but it is designed to break away from traditional gender norms, particularly when it comes to creating Potato Head families—how toddlers frequently play with the toy, according to Hasbro’s research. But starting this fall, when the new brand is unveiled, kids will have a blank slate to create same-sex families or single-parent families. It’s a prime example of the way heritage toy brands are evolving to stay relevant in the 21st century.
“The sweet spot for the toy is two to three years old,” says Hasbro GM Kimberly Boyd.
It’s never too young to start f*cking kids’ minds up.
Over the decades, the Potato Head brand has explicitly played into this tendency to create families. It has sold Mr. Potato Head family sets, with a male and a female character, along with smaller potato children. In 2012, Hasbro celebrated the 60th wedding anniversary of Mr. and Mrs. Potato Head with a boxed set featuring the couple. But eight years later, the brand wants to stop leaning so heavily into this traditional family structure. “Culture has evolved,” she says. “Kids want to be able to represent their own experiences. The way the brand currently exists—with the “Mr.” and “Mrs.”—is limiting when it comes to both gender identity and family structure.”
The brand’s solution is to drop the gendered honorific title altogether. This means the toys don’t impose a fixed notion of gender identity or expression, freeing kids to do whatever feels most natural to them: A girl potato might want to wear pants and a boy potato might wear earrings. Hasbro will also sell boxed sets that don’t present a normative family structure. This approach is clever because it allows kids to project their own ideas about gender, sexuality, and family onto the toy, without necessarily offending parents that have more conservative notions about family.
Who wouldn’t have fun making a potato family with 2 transgender moms, a gender fluid daughter, a genderqueer son, and an intersex hermaphrodite whatchamacallit?
This is very stupid but also incredibly insane. When a company markets a toy, they want it to have broad appeal. This gender-neutral Potato Head is targeting the very small percentage of kids of same-sex parents and the handful of liberal adults who think shit like this is a triumph. They made lesbian Barbie and jihadi Barbie, but they still kept traditional Barbie around because that’s the one normal little girls want. Almost nobody wants a Tranny Potato Head.
In the next big announce from Hasbro, Potato Head has been discontinued due to lack of interest.
