In what will historically be remembered as the biggest marketing blunder ever, Bud Light partnered with pedo-trans extremist Dylan Mulvaney. Since then, sales are in the toilet and their parent company lost $6 billion in value. There has never been a proper apology from the company, but Budweiser, owned by a foreign corporation, thinks they can gloss things over by pretending to be an all-American brand.
To recap, Bud Light thought this was going to sell beer:
Dylan Mulvaney is the new (botched) face of Bud Light
@budlight either doesn’t know their customers or they do and just don’t give a shit. I’m guessing the latter. What a disgrace.
— Jaimee Michell Founder of Gays Against Groomers (@thegaywhostrayd) April 2, 2023
Then, Bud Light’s head marketing exec, made things worse by saying this was an attempt to appeal to women and insulting the “frat boys” who are the only people who were still drinking their piss beer at the time.
After intense backlash, Anheuser-Busch CEO Brendan Whitworth tried for some damage-control with this non-apology:
— Anheuser-Busch (@AnheuserBusch) April 14, 2023
At no point does Whitworth say, “We f*cked up. There is no reason why we should have attached our brand to a trans groomer who pretends to be a little girl.” Instead, he played the patriotism card in hopes that everyone would forget the Dylan Mulvaney disaster.
Keeping with that theme, Budweiser, after weeks of social media silence, posted this ad they think will make everyone stand up an salute a 12-pack of Bud:
— Budweiser (@budweiserusa) April 14, 2023
They got a Clydesdale roaming all over America and even tossed in a 9/11 reference to play on your patriotic sympathies. It should be noted that most of the people in this ad, check off woke racially inclusive parings and most of what they think is America is New York, Washington D.C. and California.
“This is a story bigger than beer. This is a story of the American spirit,” say the narrator.
See, the thing is, Budweiser and Bud Light are owned by Belgian/Brazilian conglomerate AB InBev, so they’re not even an American company. Budweiser embodies the American spirit about as well as Bennedict Arnold did, by selling out to foreign interests.
If at all possible, Bud light’s attempt to smooth things over was even more pathetic. Finally breaking their 2-week social media hiatus, this was all they could come up with:
TGIF? pic.twitter.com/d3W4oWJSXr
— Bud Light (@budlight) April 14, 2023
Really? They completely alienated their entire customer base with a trans weirdo and the best they could come up with was this? I don’t know if there is a way they could possibly win back consumers, but I do know this ain’t going to cut it.
If the company had any balls or brains, they would come out and say transgender extremism and pedophilia grooming do not represent the company and all those involved in the Dylan Mulvaney debacle have been fired. It still might not make a difference, but it would be better than not addressing the elephant penis in the room.
Where its stands is a piss that identifies as a beer, marketed itself with a grown man who identifies as a little girl and is trying to fix things by being a foreign corporation that identifies as an all-American brand.
