First there was a trail of tears when Land ‘O Lakes killed off their Indian maiden mascot earlier this year. Now a drive-by has murdered Aunt Jemima and Uncle Ben is in critical condition. He is not expected to survive. Bowing to the Black Lives Matter overlords, corporations are ditching their centuries old mascots because the real racism in this country comes from syrup and rice. Look out Mrs. Butterworth, they got a bead on you too.
Fox News has the official body count:
Aunt Jemima is being rebranded with a new name and image, parent company Quaker Oats has announced, acknowledging that the face of the brand was “based on a racial stereotype.”
It was announced on Wednesday morning that the line of pancake mix, syrup, and other breakfast foods will be debut a new look as part of Quaker’s push to “to make progress toward racial equality.”
The 130-year-old breakfast brand’s logo features a black woman named Aunt Jemima, who was once dressed as a minstrel character. The logo has evolved over time, with Quaker dropping Aunt Jemima’s kerchief in recent years…
“We recognize Aunt Jemima’s origins are based on a racial stereotype. As we work to make progress toward racial equality through several initiatives, we also must take a hard look at our portfolio of brands and ensure they reflect our values and meet our consumers’ expectations,” said Quaker vp Kristin Kroepfl in a statement.
You know, the racial equality of syrup and whatnot. This move could backfire on Quaker because suddenly black people are going to complain that they are under-represented in the syrup world. Just wait, #SurypSoWhite will be tending by the end of the week. Especially if Mrs. Butterworth gets taken out and you know that’s coming.
But what will they call this new “woke” syrup now that Aunt Jemima is dead?
“We are starting by removing the image and changing the name. We will continue the conversation by gathering diverse perspectives from both our organization and the Black community to further evolve the brand and make it one everyone can be proud to have in their pantry,” Kroepfl said.
They going to let black activists help rename the syrup? The smart money is on “F*ck tha Police Syrup” or “Kill Whitey Syrup.”
As Fox News also reports, the racial grievance dominoes are starting to fall:
Uncle Ben’s rice may be getting a new logo after Quaker Foods announced it would be changing the name and image on its Aunt Jemima brand in a bid to “make progress toward racial equality.”
Mars Inc., which owns Uncle Ben’s, told Fox News on Wednesday that it was looking into updating the rice brand’s image.
“As a global brand, we know we have a responsibility to take a stand in helping to put an end to racial bias and injustices. As we listen to the voices of consumers, especially in the Black community, and to the voices of our Associates worldwide, we recognize that now is the right time to evolve the Uncle Ben’s brand, including its visual brand identity, which we will do,” said a Mars Inc. spokesperson.
Again, it looks like they are going to let leftist agitators rebrand their product. “Brown Rice Matters” or “Kill White Rice” seem like the front runners.
This is never going to stop, by the way. My guess is Mr. Clean is going down next. The dude is a white skinhead with obvious ties to the Alt Right. Don’t even get me started on those neo-Nazi Keebler Elves.
