They’re GRRREAT!
Corporate America continues to be the biggest promoter of the toxic Black Lives Matter agenda as radical leftist college students have graduated to human resources departments and boardrooms.
There is no end in sight for the woke inquisition now that it has corporate sponsorship and while enduring brands including Aunt Jemima, Uncle Ben, and Eskimo Pie have undergone scrubbing to make them less “racist” it just isn’t enough for the cultural jihadists who are determined to eliminate the scourge of whiteness from society as the cancer of critical race theory metastasizes.
Now Kellogg, the manufacturer of many of America’s favorite breakfast cereals is launching a new marketing campaign to expand Black History Month from a mere 28 days in February into a festival of forced diversity that will last all year long with the announcement of what it is promoting as ‘Black History Every Month’
Kellogg states: “we are supporting through our Black History Every Month.”
Making history takes more than a month. Our team is on a mission to take on food justice. Stick with us as we learn together and make change together. ‘Like’ this post if you’re with us. #blackhistoryeverymonth #bhem #cultivatefoodjustice pic.twitter.com/MH2w3RHgOp
— Kellogg Company (@KelloggCompany) February 19, 2021
According to the company’s blog:
February is Black History Month, and we are proud to have launched Kellogg’s Black History. Every Month. A Call for Food Justice in Black Communities campaign. According to the New York City-based food advocacy group, Just Food, “Food justice is the right to grow, sell, and eat healthy food with dignity.” This campaign will create a unique opportunity for Kellogg employees, brands, consumers, and partners to Honor Black food pioneers of our past, Elevate the modern-day heroes fighting for equitable food systems and Commit to supporting sustainable change.
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To elevate the need for food justice in Black communities, which are often disproportionately impacted by food insecurity due to systemic racism, we’ve partnered with World Food Programme USA, in support of the mission of the United Nations World Food Program and Street Art for Mankind. Through their “Zero Hunger” we’ll support the creation of murals in six cities including New Orleans, Houston, Oakland, Detroit, Washington, DC, and Battle Creek, MI, the hometown of Kellogg. The first mural will appear this month in New Orleans. We invite consumers to share images of the murals through their social media channels to raise awareness using the hashtags #blackhistoryeverymonth #bhem and #cultivatefoodjustice. To further support food justice, Kellogg will make a $10,000 donation to a food justice organization in each city.
Food justice?
Like so many other terms, the word “justice” has been rendered meaningless by the race racketeers and corporations eager to shift the focus away from their own exploitation of American workers by resorting to the lowest common denominator of race to keep Americans at one another’s throats rather than risk them uniting against the true menace of corporate globalism.
Kellogg’s has also gone all-in on the Green New Deal by virtue signaling over the company’s purchase of wind energy equipment despite the unreliability of such “sustainable energy” fiascos as the recent freezing of windmills in Texas.
Kellogg will achieve 50% renewable energy usage by the end of 2022. Today we announced a big step toward that milestone with a new long-term wind energy virtual power purchase agreement #VPPA in North America. Details: https://t.co/G3DSkxDBsg #BetterDays pic.twitter.com/58xOWWLzuE
— Kellogg Company (@KelloggCompany) March 3, 2021
How much have times changed? Even Kellogg’s most enduring brand Tony The Tiger is being elbowed out of the spotlight.
Frosted Flakes’ New Flavor Has Tony the Tiger Sharing the Spotlight for the First Time #employee https://t.co/P12C9NISEc
— Kellogg Company (@KelloggCompany) February 26, 2021
The signs that Kellogg had embraced the dictatorship of the woke was evident as far back as 2016 when conservative Breitbart called for a boycott of the company over its divisive messaging as well as pointed out that the “activist NGO” W.K. Kellogg Foundation (WKKF) has supported a cornucopia of the far-left organizations that have spent years dismantling America and now with the one-party Democrat occupying government in militarized Washington D.C., is at the pinnacle of power.
Via Breitbart:
WKKF has funded a long list of liberal ideas, causes, and programs, including a virtual Who’s Who of leftwing organizations and causes:
According to DiscovertheNetworks.org, past recipients of donations and grants [from WKKF] have included the American Civil Liberties Union; Aspen Institute; Association of Community Organizations for Reform Now (ACORN); Center on Budget and Policy Priorities; Center for Community Change; Children’s Defense Fund; Council on Foundations; Earth Island Institute; Environmental Defense Fund; Friends of the Earth; Mexican American Legal Defense & Education Fund; Ms. Foundation for Women; NAACP; National Committee for Responsive Philanthropy; National Council of La Raza; National Public Radio; Natural Resources Defense Council; Nature Conservancy; Rockefeller Family Fund; Save the Children Fund; State Voices; Tides Foundation and Tides Center; United Nations Foundation; United States Student Association; Urban Institute; Waterkeeper Alliance; World Resources Institute; and the World Wildlife Fund.
Ever since the savage riots in American cities following the unfortunate death of criminal drug addict George Floyd last summer, corporations have embraced the marketing strategy that it is prudent to suggest that millions of consumers may be racists and sadly, it is working.
It may be time to ditch the Rice Krispies, Raisin Bran, and Frosted Flakes for good.
